DTMX SOCKS launched their silver funky socks collection which features Siltex® cutting-edge fiber technology. The addition of the precious metal helps deliver a new level of benefits to socks.
At DTMX SOCKS we created a distinct brand identity for this new collection including packaging, brand video, and on-product marketing. The goal was to differentiate it from existing mass market’s products and highlight silver’s technologically advanced attributes.
The tag’s logo is a takedown from the original DTMX logo, thinned and debossed for a modern, utilitarian feel. The color palette, like the product, is created from a simple combination of classy black and white.